Cross-promtions are everywhere, and sometimes they make sense. Even though the District 9 popcorn bags were kind of odd, the thought process behind the promotion was clear. But how to explain this prominent promotion in the greeting card aisle?
It just strikes me as a little strange. There are songs by all sorts of artist in these music-playing cards; why highlight Queen's involvement in this audio endeavor? For the card company, the benefit is clear (who wouldn't want to hear the cheerful chorus of "Under Pressure" while celebrating his or her birthday?), but what's in it for Queen?